Battlecard

pmkit vs ChatPRD

ChatPRD generates PRDs from prompts. pmkit generates PRDs grounded in actual customer evidence, with full traceability and workflow chaining.

Evidence-Grounded PRDs

Wins
  • PRDs cite actual Slack messages, support tickets, and Gong calls
  • VoC clustering feeds directly into PRD sections
  • Every claim is traceable to source data
Risks
  • ChatPRD can generate PRDs faster with less setup
  • Requires connected data sources to show value
Counterpunch

Fast PRDs without evidence are just fiction. pmkit PRDs are defensible in stakeholder reviews because every claim has a citation.

Draft-Only Governance

Wins
  • PRDs are proposals. Review and edit before publishing
  • Full audit trail of what was generated and why
  • RBAC controls who can approve artifacts
Risks
  • ChatPRD is simpler. Just generate and copy/paste
  • Extra approval step adds friction
Counterpunch

Copy/paste PRDs have no audit trail. When leadership asks "where did this requirement come from?", pmkit has the answer.

Workflow Chaining

Wins
  • PRD → Jira epics → Sprint reviews in one flow
  • Context carries through the entire delivery chain
  • Meeting prep references the same PRD context
Risks
  • ChatPRD is focused. Does one thing well
  • Broader scope means more to learn
Counterpunch

PRDs don't exist in isolation. pmkit connects the PRD to the roadmap, sprint, and release so nothing falls through the cracks.

The Bottom Line

Use ChatPRD if you need quick PRD drafts for early-stage ideas and don't need evidence trails.

Use pmkit if you need PRDs that cite real customer evidence, survive stakeholder scrutiny, and chain into delivery.

See Evidence-Grounded PRDs

Try the PRD Draft job in the demo and see how pmkit cites sources.