Competitive Intel
Competitor Research: Track Product Changes
Generate competitor research reports that highlight product changes, feature launches, and strategic implications.
competitor research
competitor product tracking
competitor monitoring
product research
Never be surprised by competitor moves
Arm sales with current competitor research
Identify feature gaps before customers mention them
Systematic market monitoring without manual effort
Real Example
Catching a Competitor Price Cut Before Sales Does
The weekly Competitor Research job runs Sunday night. Monday morning, the PM sees a critical alert.
How it works:
- 1Agent detects Coda reduced enterprise pricing by 20%
- 2Identifies 3 new feature launches from Notion (AI search)
- 3Flags Monday.com partnership announcement with Slack
- 4Compares feature gaps across all tracked competitors
- 5Suggests talking points for sales team
Outcome
Sales is briefed before their Monday calls. They have responses ready for "why are you more expensive than Coda?" and can highlight features competitors lack.
Is this right for you?
If you answer "yes" to any of these, competitor research can help.
Do you find out about competitor changes from customers?
Is your competitor research outdated by the time you use it?
Do sales reps get surprised by competitor pricing in negotiations?
Are you tracking competitors manually (or not at all)?
Do you wish you had a systematic way to monitor the market?
The pmkit Solution
How pmkit handles competitor research
Pre-Built Job Types
- • Daily Brief: Synthesize overnight activity from Slack, Jira, support, and community
- • Meeting Prep: Prepare for customer meetings with context from calls and tickets
- • VoC Clustering: Cluster feedback into actionable themes with evidence
- • Competitor Research: Track competitor product changes and releases
- • Roadmap Alignment: Generate alignment memos with options and trade-offs
- • PRD Draft: Draft PRDs grounded in customer evidence
- • Sprint Review: Generate sprint summaries with completed work and release notes
Draft-Only Pattern
pmkit never writes directly to external systems. All outputs are proposals that you review, edit, and approve before anything is published. This gives you AI autonomy with human control.
Enterprise Governance
- • Role-based access control (RBAC)
- • Comprehensive audit logging
- • SSO integration (SAML/OIDC)
- • Every insight cites its source
Try competitor research in the demo
See it in action with a complete demo enterprise dataset. No signup required.
Launch Demo