Deck Content: AI-Generated Slide Content for Every PM Presentation

Every PM knows the drill. You have a presentation tomorrow—maybe a QBR, a board meeting, or a stakeholder update. You need slides. But you don't need design help; your company has templates. What you need is the content: the right metrics, the right framing, the right story for your audience.

And every audience is different. Executives want business impact and strategic implications. Customers want outcomes and value. Your team wants technical details and action items. Stakeholders want to know how this affects their work.

What if you could generate tailored slide content for any audience in minutes?

The Problem with Presentation Prep

PMs spend 2-4 hours preparing for major presentations. Most of that time isn't creative work—it's:

• Gathering data: Pulling metrics from Amplitude, sprint data from Jira, customer quotes from Gong
• Structuring content: Figuring out the narrative arc, what goes on each slide
• Adapting for audience: Reframing technical achievements as business outcomes (or vice versa)
• Writing speaker notes: Remembering what to say, what questions to expect
• Last-minute scrambling: Realizing you're missing a key metric 30 minutes before the meeting

The actual thinking about what to present takes 20 minutes. The preparation takes hours.

Deck Content: Content, Not Design

pmkit's Deck Content workflow generates slide content - not slides themselves. Here's why:

Enterprise reality: Most companies have brand-approved templates. You're not allowed to use random designs. You need content that fits your existing templates.

Tool flexibility: Whether you use PowerPoint, Google Slides, Keynote, or Figma, you need the same thing: text to put on slides.

Human judgment: The PM should decide what makes the final cut. AI generates the draft; you refine and deliver.

What Deck Content Generates

For each slide, you get:

Headline

A single compelling sentence (max 10 words) that captures the slide's key message.

Bullets

Maximum 3 points, 5-7 words each. Following the "1-3-5" rule: one idea, three supporting points, five words per bullet.

Key Metric

The one number that matters for this slide. Not buried in text—called out prominently.

Visual Suggestion

What chart, image, or diagram would help. "Bar chart showing VoC theme distribution" or "Screenshot of the new filter UI."

Speaker Notes

What to say when presenting this slide:

• Key talking point to emphasize
• Potential questions and how to answer them
• What NOT to say (common pitfalls)

Audience-Specific Content

The same data becomes different content depending on who you're presenting to:

Executive Audience

• Lead with business impact and metrics
• Apply the "so what?" test to every point
• 5-7 slides maximum
• Clear asks and decisions needed
• No technical jargon

Example headline: "Search Improvements Unblock $450K Pipeline"

Customer Audience

• Focus on value and outcomes
• Use their language, not internal jargon
• Include ROI and business impact
• Reference success stories
• Minimal technical details

Example headline: "Find What You Need 40% Faster"

Team Audience

• Include technical details and architecture
• Show sprint metrics and velocity
• Call out blockers and dependencies
• Demo talking points
• Clear action items with owners

Example headline: "Search Filters: Architecture and Implementation"

Stakeholder Audience

• Highlight cross-functional dependencies
• Show timeline and milestones
• Be clear about what you need from them
• Flag risks that affect their teams

Example headline: "Q1 Search Roadmap: Dependencies and Asks"

How It Works

1. Select your audience: Exec, customer, team, or stakeholder
2. Provide context: Topic, purpose, duration, key data points
3. Add source data: Metrics, customer quotes, competitive context
4. Generate content: Deck Content produces structured slide content
5. Copy to template: Paste into your company's presentation template
6. Refine and deliver: Make final edits, practice, present

Artifact Chaining: Better Content from Better Context

Deck Content gets smarter when you've run other pmkit workflows:

• VoC Report → Customer quotes and pain point data
• Competitor Research → Competitive context and positioning
• Sprint Review → Metrics and completed work
• PRD → Feature details and success criteria

The more context pmkit has, the more relevant your slide content becomes.

Real Example: Q4 Board Update

Input:

• Topic: Q4 Product Update
• Audience: Executive
• Duration: 15 minutes
• Key data: Search filters shipped, 40% improvement, 3 deals unblocked

Output (abbreviated):

[SLIDE 1: Title] Headline: Q4 Product Update: Search Delivers

[SLIDE 2: Executive Summary] Headline: Search Improvements Unblock $450K Pipeline

Bullets:

• Shipped 2 weeks ahead of schedule
• 40% faster search-to-click time
• 3 enterprise deals now moving forward

Key Metric: $450K ARR unblocked

Speaker Notes: This is the "if they only see one slide" slide. Emphasize that we hit our targets AND unblocked revenue. If asked about the deals, Globex is the biggest at $180K.

[SLIDE 3: What We Built] Headline: Search Filters: Shipped

Bullets:

• Date range filters (7d, 30d, 90d, custom)
• Content type filtering
• Real-time results

Visual Suggestion: Screenshot or GIF of filter UI

Speaker Notes: Quick demo opportunity if time allows. Emphasize this was customer-driven—89 community votes.

When to Use Deck Content

What Deck Content Doesn't Do

• Design slides: Use your company templates
• Create charts: It suggests what charts to use; you create them
• Replace your judgment: It's a draft; you decide what makes the cut
• Present for you: You still need to know your material

Getting Started

1. Run a few pmkit workflows first (VoC, competitor research, sprint review) to build context
2. Start with a presentation you have coming up
3. Select the appropriate audience type
4. Provide key data points and requirements
5. Generate, refine, and present

The goal isn't to automate presentations—it's to automate the preparation so you can focus on the delivery.

pmkit's Deck Content workflow generates slide content for any audience. Try the demo to see it in action, or learn more about the workflow.