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Amplitude Integration: Product Analytics for PRDs

Connect Amplitude to pmkit to pull product analytics, feature usage data, and user journeys into PRDs and reports.

Amplitude integration
product analytics AI
Amplitude MCP connector
usage data
Include usage data in PRDs
Track feature adoption automatically
Identify user segments and behaviors
Set evidence-based success metrics
Real Example

Grounding PRDs in Usage Data

A PM is drafting a PRD for a feature improvement. They want to include current usage metrics.

How it works:

  1. 1Connect Amplitude via OAuth in pmkit settings
  2. 2Configure which events and properties to sync
  3. 3Run PRD Draft job with Amplitude as a data source
  4. 4PRD includes current feature adoption, user segments, and drop-off points
  5. 5Stakeholders see evidence-based requirements
Outcome

PRDs include quantitative evidence. Feature decisions are grounded in actual usage. Success metrics are based on current baselines.

The pmkit Solution

How pmkit handles Amplitude integration

Pre-Built Job Types

  • Daily Brief: Synthesize overnight activity from Slack, Jira, support, and community
  • Meeting Prep: Prepare for customer meetings with context from calls and tickets
  • VoC Clustering: Cluster feedback into actionable themes with evidence
  • Competitor Research: Track competitor product changes and releases
  • Roadmap Alignment: Generate alignment memos with options and trade-offs
  • PRD Draft: Draft PRDs grounded in customer evidence
  • Sprint Review: Generate sprint summaries with completed work and release notes

Draft-Only Pattern

pmkit never writes directly to external systems. All outputs are proposals that you review, edit, and approve before anything is published. This gives you AI autonomy with human control.

Enterprise Governance

  • • Role-based access control (RBAC)
  • • Comprehensive audit logging
  • • SSO integration (SAML/OIDC)
  • • Every insight cites its source

Try Amplitude integration in the demo

See it in action with a complete demo enterprise dataset. No signup required.

Launch Demo

Frequently Asked Questions

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